The largest department store in Hong Kong, Sogo was originally established by Japanese retailers, and first opened their doors in Causeway Bay on Hong Kong Island in May 1985. It did not take long for this Japanese department store to become extremely popular with locals, leading to the opening of a second store in 2005, in Tsim Sha Tsui in Kowloon.
There are a number of luxury fashion brands to be found within Sogo, each one with their own stylish boutique. From Gucci and Coach to Burberry and Prada, just about every major international brand can be found within Sogo.
Hong Kong is known for its urban fashion scene, so it should come as no surprise that the selection of urban fashion brands at Sogo is top-class. 22 Octobre is a local brand that sells edgy street-inspired clothing, and have two stores in the city, while Sinequanone is an Australian clothing brand that produces chic and elegant designs. Other urban fashion stores to stop by at include Maje, Adore, Marccain and Juicy Couture.
In addition to the iconic stores that have always called Sogo their home, there are always new shops opening, bringing even more visitors to the mall. Some of the most recent fashion brands to open their doors in Sogo include Valentino, Ipanema, Atsuro Tayama, and Kenzo. There are also several new shoe brands, such as Sergio Rossi and Facile Otto, as well as accessories, beauty, and so much more.
With 19 different floors to explore, it will not be long before you will need to stop for a break, re-energizing yourself with a bite to eat and a refreshing drink. When it comes to the dining options in Sogo, there are so many to choose from, but if you are looking for something casual and authentic, head to the food court. Here, you will find kiosks and restaurants serving a huge range of mouthwatering Japanese food, from ramen and udon to sushi and yakisoba. If you are not in the mood for Japanese food, other eateries to try include Hotel Chocolat, Italian Tomato, Vita Green and Mellow Brown Coffee by UCC.
Sogo Thankful Week
Each year, Sogo hosts their Thankful Week sale, which, this year, will be held from May 22nd to May 28th. The majority of the brands within Sogo take part in this annual event, offering everything from free samples to incredible discounts, with some stores even offering 95% off their collections. This is an event that is considered to be quite the cultural phenomenon, and the frenzy that is experienced here is quite similar to that of the Black Friday sales in other countries.
The majority of the items that are sold in Sogo have a distinct Japanese twist to them, and many of them cannot be found elsewhere. To make the whole shopping experience even better, the items that you will find in the Hong Kong Sogo stores are actually cheaper than those that you would get in Japan, so you really will be able to find a few bargains.